COP27 and the Reinvention of Egypt’s Brand
“Where are you from?” a curious local asks.“I’m from Egypt,” I respond.“Oh wow! So do you live in a pyramid?”Almost every Egyptian traveling abroad has experienced a similar scene. Around the world, the image of Egypt is often conflated with that of its ancient heritage. But this historical perspective, while reflective of one aspect of Egypt’s identity, does not offer the full picture. What, then, is Egypt’s identity? And how is Egypt portraying itself on the COP27 stage in Sharm El Sheikh?
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