Managing change effectively during turbulent times

Challenge

Having been struck by several simultaneous internal changes across leadership, regional affiliation and ownership, a leading FMCG multinational was facing an identity crisis and needed to communicate effectively to employees.

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Approach

We developed a transformation management communication plan that would transform the negative perception of changes occurring within the business, to a fantastic opportunity and the beginning of a new period of sustained growth. Doing so required continuous consultation and collaboration with the company’s large workforce. We began with an audit of current communication practices, relevant stakeholders and their roles, which required us to meet with employees from all levels of seniority with the company. Based on our new, deep understanding of internal communications operations, stakeholders and practices, we created recommendations to resolve problems and developed tactics to transform the feel within the company from one of gloom to one of glory.

Our defined “leading change” strategy was phased to ensure ease of implementation, whilst our framework for internal communications explained crisis processes, leadership management and the need to identify and protect brand reputation.

Results

Our plans were fully approved and onboarded, successfully improving the atmosphere around the company and leading to higher employee retention rates. We also supported a leadership event with the new CEO which showcased company strategy, aligned corporate values and encouraged employee engagement.

WHAT OUR CLIENTS SAY

This is to express my great gratitude to CID for a long, impactful, and economically successful partnership and cooperation over several decades. GFA has cooperated with CID at multiple fronts and implemented dozens of multi-million Euro projects and studies related to the development of the Egyptian economy in particular to, private sector development, industrial reform, and vocational training.The partnership was strong and grew even stronger in troubled times, resting on the trust built over time and the dedication of both teams to outstanding quality standards in service delivery.

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Klaus Altemeier
Managing Director of GFA (1993 - 2019)

CID provided invaluable support to EFE in designing a scaling and sustainability strategy for its programs in Egypt. This assessment contained four major components: scaling through external partnerships in the ICT/BPO sector, improving EFE’s internal operational efficiency and effectiveness, assessing various methods of achieving indirect scale and impact, and developing a financial sustainability plan. The CID team was very professional and dedicated, and the final report and recommendations were informative, insightful and realistic. We greatly enjoyed working with them on this project.

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Sarah Little
Senior Program & Grants Manager, Education For Employment