Revitalizing Esna’s Cultural Heritage Assets

Challenge

While tourism has long been an essential sector in Egypt's economic, cultural tourism capitalizing on Egypt's rich heritage remains an untapped opportunity. The city of Esna in Luxor, with its rich and storied history, showed potential to become a center of cultural tourism. However, a lack of site management plans, effective urban management policies, and a low level of local capacity was prohibiting the city from reaching this potential.

No items found.
Approach

To transform Esna into a cultural tourism hub, we partnered with Takween Integrated Community Development to develop, implement and promote an alternative tourism approach focused on enhancing cultural assets and preserving cultural heritage. This approach struck a balance between heritage conservation, tourism requirements and local development needs – thereby ensuring socioeconomic benefits for the local community by engaging them in key activities throughout the project. The project worked on reviving and rehabilitating historical buildings in Esna, in order to provide an innovative offering to tourists interested in exploring the rich history and culture of the city. To ensure the inclusion of the local community in this endeavor, CID worked on building the capacity of local craftspeople to produce high quality handicrafts that honor Esna's cultural heritage. We then worked to develop the handicrafts supply chain to link the these craftspeople with traders in the newly-refurbished bazaar.

Results

The project has successfully developed the Wakalet el-Geddawy Site Management Plan and updated the 2010 Esna City Center Revitalization Plan. We have created sustainable livelihoods opportunities for local craftspeople through skills development activities and market linkages, while also leading awareness-raising and community engagement workshops for 700 students and youth from Esna and neighbouring villages on the value of cultural heritage assets in Esna.

WHAT OUR CLIENTS SAY

We have been impressed by CID’s professionalism, accessibility and candor. CID has vast experience in the area of media relations and community engagement and has helped us better understand the practice of social responsibility in Egypt. It is always a pleasure to work with professionals who are passionate and knowledgeable about their work and we would wholeheartedly recommend CID to any corporation seeking to improve its media and community engagement in Egypt.

Read more
Marc Dupont
Government & Public Affairs Director, Methanex Corporation – Egypt

Having had CID as a partner for the last 10 years in providing support to the Egyptian business community, I have seen that through hard work and a high level of professionalism, CID has now become a first class consulting company, with experienced and motivated consultants, coached by dedicated partners and recognized as a sharp and reliable service provider to the Egyptian industry and community.

Read more
Pierre Mahy
Managing Director, Alagon S.A.